"Nike Running is about more than just shoes: it’s about encouragement. Benches with some clever alterations dissuade runners from taking a break and encourage them to keep running, in this smart campaign from F/Nazca Saatchi & Saatchi. Corra means "run" in Portuguese"
Nice idea by Anomaly for Converse… using FB to turn their fans into an online sales force.
“A while back I got to thinking about how rubbish is was that companies were doing ‘social shopping’ by basically dropping a shop onto Facebook. Most of these stores were totally missing the point and potential of ‘social shopping’ by not really bothering to engage people on Facebook as possible sales people for their brand. Converse has some 40,000,000+ Facebook friends, a lot of which feel very passionate about the brand. They also have an awesome product in Create – with which anyone can design their own Converse. So what if you were to enable people to sell the shoes they design to their mates on Facebook in return for stuff, like free shoes? What if you enabled people to open their own storefront on Converse’s Facebook page? What if you turned the fans of a brand into the retailers?” Anomaly CD Nathan Cooper